Founded in 1847 by Louis-François Cartier in Paris, Cartier has grown to become one of the world's most renowned luxury brands. Known for its exquisite jewelry, watches, and accessories, Cartier has been synonymous with elegance, craftsmanship, and innovation for over a century and a half.

The Beginnings of a Legend

Louis-François Cartier took over his master's workshop in 1847, marking the birth of the Cartier brand. Initially, the brand specialized in creating bespoke jewelry for the elite of Parisian society. Cartier's reputation for quality and artistry quickly spread, earning the attention of royalty and aristocrats across Europe.

The Cartier Revolution

Under the leadership of Louis-François's grandsons—Louis, Pierre, and Jacques—Cartier expanded its influence globally. In 1904, Louis Cartier designed the first wristwatch for aviator Alberto Santos-Dumont, revolutionizing the world of horology. This timepiece, known as the Santos de Cartier, became an iconic symbol of both innovation and luxury.

A Symbol of Royalty

Cartier's association with royalty deepened in the early 20th century. King Edward VII of England referred to Cartier as "the jeweler of kings and the king of jewelers." The brand created some of the most famous pieces of jewelry for royal families, including the iconic Cartier tiara worn by Queen Elizabeth II.

Innovation and Iconic Designs

Cartier has consistently pushed the boundaries of design and craftsmanship. The introduction of the Panther motif in the 1910s, inspired by Jeanne Toussaint, the brand's creative director, became a signature symbol of Cartier's bold and innovative spirit. The Trinity ring, introduced in 1924, remains a timeless symbol of love and unity.

Cartier Today

Today, Cartier continues to be a leader in the luxury industry, maintaining its commitment to quality and innovation. With boutiques in major cities around the world, Cartier's legacy lives on, offering timeless pieces that embody the brand's rich history and unparalleled craftsmanship.

From its humble beginnings in Paris to its status as a global icon, Cartier's journey is a testament to the enduring power of luxury and elegance.