With the rapid development of e-commerce, the importance of logistics delivery has become increasingly prominent. This study focuses on comparing the timeliness and accuracy of logistics delivery between reseller platforms (also known as proxy purchase platforms) and traditional e-commerce shopping platforms. By analyzing real-world data, we aim to provide insights into the performance of these two types of platforms.
Data was collected from two primary sources: reseller platforms and e-commerce shopping platforms. A total of 500 orders were tracked, 250 from each type of platform. The study measured two key performance indicators (KPIs):
Customer feedback and delivery tracking data were analyzed to assess these metrics.
On average, orders from e-commerce shopping platforms were delivered in 3.2 days, while reseller platforms took 5.7 days. The delay in reseller platforms was primarily due to additional steps such as purchasing from third-party sellers and international shipping.
E-commerce shopping platforms had a delivery accuracy rate of 98.4%, whereas reseller platforms achieved 92.8%. The lower accuracy in reseller platforms was attributed to complexities in supply chains and reliance on multiple vendors.
The results indicate that e-commerce shopping platforms outperform reseller platforms in both timeliness and accuracy. This can be explained by their streamlined logistics processes, centralized inventory management, and advanced tracking systems. Reseller platforms, while offering unique products, face challenges in logistics efficiency due to fragmented supply chains.
For customers prioritizing fast and accurate delivery, traditional e-commerce shopping platforms are more reliable. However, reseller platforms remain valuable for sourcing niche or exclusive items, despite their slower and less accurate delivery performance. Future research could explore strategies to improve logistics efficiency in reseller platforms without compromising their unique offerings.