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Founded in 1949 by Kihachiro Onitsuka, Asics has grown to become one of the most respected and iconic sportswear brands in the world. The name "Asics" is derived from the Latin phrase "Anima Sana In Corpore Sano", which translates to "A Sound Mind in a Sound Body". This philosophy has been the cornerstone of the brand's mission, emphasizing the importance of physical and mental well-being.
Asics began as Onitsuka Co., Ltd., and its first product was a basketball shoe designed to improve the performance of Japanese athletes. The brand's early focus on innovation and quality quickly gained recognition, setting the stage for its expansion into various sports disciplines. Over the years, Asics has consistently pushed the boundaries of athletic footwear, introducing technologies like the GEL cushioning system and the Impact Guidance System (IGS) to enhance performance and minimize injury.
Asics has a long history of pioneering advancements in sports technology. The iconic Tiger running shoe, introduced in the 1960s, became a global sensation and was worn by athletes during the 1964 Tokyo Olympics. The brand's dedication to research and development has led to breakthroughs such as the FlyteFoam midsole, which offers lightweight yet durable cushioning, and the MetaRocker technology, designed to promote a smooth and efficient stride.
In addition to its focus on performance, Asics has also taken significant steps toward sustainability. The brand has introduced eco-friendly initiatives, such as using recycled materials in its products and reducing carbon emissions across its supply chain. Asics' commitment to environmental responsibility reflects its broader mission to create products that benefit both individuals and the planet.
Today, Asics offers a wide range of products, including running shoes, training gear, and apparel, catering to athletes of all levels. The brand continues to be a favorite among marathon runners, fitness enthusiasts, and casual wearers alike. With its unwavering dedication to quality, innovation, and sustainability, Asics remains a symbol of excellence in the world of sportswear.