Founded in 1949 by Kihachiro Onitsuka, Asics has grown from a small Japanese company into one of the world's leading sportswear brands. The name "Asics" is an acronym for the Latin phrase "Anima Sana In Corpore Sano", which translates to "A Sound Mind in a Sound Body". This motto reflects the brand's commitment to promoting overall health and well-being through physical activity and high-quality athletic gear.

Early Beginnings

Asics began its journey in the aftermath of World War II, initially producing basketball shoes. Onitsuka's vision was to create footwear that would help prevent injuries and enhance athletic performance. The brand quickly gained recognition for its innovative designs, such as the introduction of the first rubber-soled basketball shoe in Japan. This emphasis on functionality and quality laid the foundation for Asics' future success.

Expanding Horizons

By the 1960s, Asics had expanded its product line to include running shoes, which quickly became a staple for athletes worldwide. The brand's focus on biomechanics and advanced technology led to the development of iconic models, such as the Asics Gel-Kayano, which revolutionized running shoes with its gel cushioning system. This innovation not only improved comfort but also significantly reduced the risk of injuries for runners.

Global Recognition

Over the decades, Asics has become synonymous with excellence in sports performance. The brand sponsors numerous professional athletes and major sporting events, including marathons and triathlons. Its dedication to research and development has resulted in cutting-edge technologies like the Guidance Line SystemTrusstic System, further solidifying its reputation as a leader in the sportswear industry.

A Commitment to Sustainability

In recent years, Asics has also embraced sustainability, striving to reduce its environmental impact. Initiatives such as using recycled materials and minimizing waste in production have positioned the brand as an eco-conscious choice for athletes and fitness enthusiasts. This forward-thinking approach ensures that Asics remains relevant in an ever-changing market.

Looking to the Future

Asics continues to innovate, blending performance-enhancing technology with a vision for a healthier, more sustainable world. From its humble beginnings to its global prominence, Asics remains dedicated to inspiring movement and empowering individuals to achieve their best—both physically and mentally.