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Founded in 1949 by Kihachiro Onitsuka, Asics has grown to become one of the most respected and innovative sportswear brands in the world. The name "Asics" is an acronym for the Latin phrase "Anima Sana In Corpore Sano," which translates to "A Sound Mind in a Sound Body." This philosophy has been the driving force behind the brand's commitment to creating high-performance sports equipment and footwear that enhance both physical and mental well-being.
Kihachiro Onitsuka initially established the company with the goal of helping Japanese youth lead healthier lives after World War II. He believed that sports could play a crucial role in rebuilding the nation's spirit and strength. The first product under the Onitsuka brand was a basketball shoe, which quickly gained popularity due to its improved grip and comfort.
In the 1960s, Asics expanded its product line to include running shoes, introducing innovative features such as the "Tiger" line, which became a favorite among athletes. The brand's reputation for quality and performance grew rapidly, leading to its introduction in international markets. By the 1970s, Asics was supplying footwear to athletes in major global competitions, including the Olympics.
Asics has always been at the forefront of sports science, continuously developing new technologies to enhance athletic performance. The Gel cushioning system, introduced in the 1980s, revolutionized running shoes by providing superior shock absorption. Recent innovations, such as the FlyteFoam midsole and the Meta-Clutch external heel counter, further solidify Asics' position as a leader in sports technology.
In addition to performance, Asics is committed to sustainability and social responsibility. The company has implemented various initiatives to reduce its environmental impact, such as using eco-friendly materials and promoting recycling programs. Asics also supports numerous community and charitable organizations, reflecting its dedication to making a positive impact on society.
From its humble beginnings in post-war Japan to its current status as a global sportswear leader, Asics has remained true to its founding philosophy of promoting a sound mind in a sound body. With a rich history of innovation and a commitment to excellence, Asics continues to inspire athletes of all levels to achieve their best.